Market Expression

AI & Knowledge Work

Which equities should benefit if this thesis is correct — tracked over time as an accountability mechanism.

Market Expression

Not investment advice. We track these equities to see how they confirm or challenge our thesis, not to make investment recommendations. Do your own research.

Reference Index

WisdomTree Cloud Computing Fund(WCLD)

Tracks cloud/SaaS companies — the sector most directly transformed by AI knowledge work

12m

-14.2%

Since inception

-1.2%

Updated Feb 19, 2026

View index details →
CRM1st Order

12m

-31.0%

Since add

-2.3%

Salesforce

Agentforce platform and Einstein AI embed knowledge work automation into the largest enterprise CRM. Sales, service, and marketing workflows are prime AI transformation targets.

NOW1st Order

12m

-32.6%

Since add

+0.3%

ServiceNow

Now Assist automates IT and business workflows — the connective tissue of enterprise knowledge work. Every ticket, approval, and process flow is an AI automation candidate.

MSFT1st Order

12m

+6.1%

Since add

-0.7%

Microsoft

Copilot integration across Office and GitHub makes Microsoft the default AI knowledge work platform for enterprises. Dominant distribution into 400M+ Office seats.

PLTR1st Order

12m

+59.8%

Since add

+2.6%

Palantir Technologies

AIP platform is the most direct expression of 'Knowledge Programmer' infrastructure — lets enterprises build AI-powered decision workflows on their own data.

INTU2nd Order

12m

-37.9%

Since add

-4.5%

Intuit

AI tax preparation and accounting automation displaces middle-tier professional services. TurboTax and QuickBooks AI assistants are Knowledge Programmer tools for SMBs.

ACN2nd Order

12m

-31.1%

Since add

-4.1%

Accenture

The professional services firm adapting fastest to AI — $3B+ in AI consulting bookings. Either transforms successfully (bull case) or its body-shop model gets compressed (bear case). Either way, a barometer for the thesis.

HUBS2nd Order

12m

-58.1%

Since add

-1.8%

HubSpot

AI-powered marketing, sales, and service automation for SMBs. The 'two guys and a tool' pattern runs on HubSpot — small teams using AI to compete with large marketing departments.

GDDY3rd Order

12m

-50.8%

Since add

-0.5%

GoDaddy

AI website builder and digital transformation tools for small businesses. If AI democratizes knowledge work, GoDaddy is the on-ramp for the smallest businesses.

UPWK3rd Order

12m

+2.1%

Since add

+0.7%

Upwork

Freelance platform at the intersection of AI knowledge work disruption — either benefits from more independent Knowledge Programmers or gets disrupted as AI replaces freelance tasks. A thesis barometer.

Prices updated on market close. Returns since addition date.